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  • USER ADOPTION

No user wants to be
told how to do things.

That’s because most instructions come from “above” and aren’t based on the real-world where they have feet on the street. Our approach carefully considers real-world implications, so your users can put content in places that make sense to them and retrieve it without extracting any blood or tears.

  • DATA SPEED

eCommerce is all
about moving quickly.

Help your organization not just structure content, but reduce it. This is what makes things move fast and keeps users focused so orders go out sooner.

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  • FAMILIARITY

The online world is also offline.

Salespeople, customers and fulfillment staff work most efficiently when they can compare the online world to something tangible in the real-world. Naming conventions, video chats, visual depictions all help them!